Purple Day is a global initiative dedicated to raising epilepsy awareness.

Founded in 2008 by nine-year-old Cassidy Megan, the Purple Day concept was born out of Cassidy’s own struggles with epilepsy, her motivation to get people talking about the condition, and her desire to let those impacted by seizures know that they are not alone. Cassidy named the day after the internationally recognised colour for epilepsy, lavender.

Since that time, Purple Day has grown into a much loved and supported national awareness day with thousands of people across Australia.
Here at United for Care, we are encouraging everyone to bring out their purple outfits and help raise awareness.

Thank you to @epilepsyactionaustralia for providing this useful information. They also have a donation link on their website.
https://www.epilepsy.org.au/donate/